Increasingly, companies are using virtual communication as the usual form of collaboration. This is a trend which on the one hand offers a great opportunity to combine the best resources for a task quickly and independently of the location, but on the other hand confronts the employees with new, difficult challenges.
A diverse team, using digital channels to work across distances and often with assorted cultures, needs to use different communication and working methods than a homogenous team working in one place. Thus, effective communication and collaboration requires a different approach than in non-virtual team collaboration.
Moving from actual to virtual working is a big step, requiring additional effort to build trust, motivate staff and engage the team. Clarifying roles, responsibilities and work flows may be more problematic at a distance, yet is essential for successful virtual working. To make a virtual team successful, it is crucial that team members and leaders are aware of the particular demands virtual work brings and know how to tackle these challenges.
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